ideate | research | design | illustrate
#wearorange is a national campaign that focuses on fighting to end gun violence. For this campaign I created a series of digital and print advertisements, as well as merchandise. My goal was to target a younger audience. I wanted to play on the idea that we are only human, no-one is immune to a gunshot, but, when we stand up against gun violence we are superheroes. In order to appeal to a younger demographic, I kept my designs clean and fun. Since this campaign was designed to be in Syracuse, NY, I used gun violence statistics from the area, and colors that reflected Syracuse pride.
In order to reach a wide audience with the campaign, I created posters, billboards, merchandise, and a social media campaign.