girl code movement
research | design
The Girl Code Movement (GCM) is an anti-sexual assault organization that strives to raises awareness in college women so that they may become empowered bystanders who can help fight rape culture. They host a walk-a-thon every spring. This is the campaign I designed for the 2016 walk-a-thon. The goal was to create a campaign that embodied the GCM style and convey this style in a clean, bold design.
A full social media campaign, including instagram posts and geofilters, as well as a print campaign for campus bulletin board.